This internal name of the FTP site where you will be publishing your Web site. For example, if Earthlink is your ISP and you are publishing to their FTP server you would enter Earthlink. The FTP Site Name is just a name. It serves no other functionality other than a label for your FTP site. You can have as many FTP sites as you like entered into CuteSITE Builder, so you never have to worry if you change Web hosts or if you would like to publish a site for a friend.